There’s more ideas, information and data than ever before. Amidst this information overload, you need people to understand your product and business.
We’re visual beings. 90% of information transmitted to the brain is visual and our brains process visuals significantly faster than they do text. Humans have innate abilities for visual perception, to make sense of complexity with relatively little cognitive load. Yet, many business still rely on text explanations to explain their offerings.
Communicating and explaining with visuals can radically improve comprehension and retention and help people get to that “Aha!” moment faster. Retention of information increases dramatically when visuals are used, due to the Picture Superiority Effect. The picture superiority effect, or pictorial superiority effect is the term that resulted from experiments that have shown that in human memory recall, pictures outperform text dramatically. As the video below shows, when information is presented orally, after 3 days, people will only remember 10% of it. But if pictures are added, memory recall improves to 65%.*
Visual communication and visual thinking are a tools for the brain to make sense of all the data and information we’re exposed to.
Save time explaining your product or business. Accelerate your customers’ ‘Aha!’ moment, that moment when they understand the value and benefit that you and your product provides. Accelerate interest, desire, and action with a visual explanation.
Explain it visually with an animated video explanation or static infographics, data visualizations or diagrams.
* Nelson, D.L., Reed, U.S., & Walling, J.R. (1976). Pictorial superiority effect. Journal of Experimental Psychology: Human Learning & Memory, 2, 523-528.