Blogging 101: Give Them Content!

Consistently blogging good content is a better investment than hiring an SEO expert. One of the most common questions I get from people is how to increase traffic to their website. My response is always the same. Do you blog? How often do you blog? Typically they don’t have a blog or don’t blog very frequently, often citing that they don’t have anything to blog about. I disagree. I think every small business has something to talk about and should be blogging about it. So, here’s a quick overview to get you started if you’re one of those that doesn’t have a blog or struggles with how to blog or what to blog about. Awhile back I tweeted that “consistently blogging good content is a better investment than hiring an SEO expert.” This tweet was a paraphrase from a video on the ReelSEO blog where Rick Calvert, CEO of BlogWorld said: We all know that social [media] has turned search on its head. A much better investment than paying some SEO expert is to start a blog and start putting up good, relevant content on a consistent basis. That’s going to increase your search ranking better than anything else you can probably do. Here’s the video, if you’d like to watch it. So, that’s why you should be blogging on a consistent basis, but maybe you’re stuck and don’t understand how to go about blogging or where to come up with ideas to blog about. So, here’s a few blogging tips for you. Know Your Audience and Connect with Them Know who your audience is. Who are you trying...