You’ve got a website, but in a sea of billions of web pages, how easy is it for people to find your website using a search engine like Google? SEO, or search engine optimization, is the process of improving and increasing the traffic to your website. There’s a huge industry of companies out there who specialize in getting your website to rank higher in Google and other search engines. There’s also lots of scams with incredible-sounding promises. I get a lot of questions from clients about optimizing for search engines. I like to refer people to this great video by Sage Lewis, president of SEO firm SageRock.com, that lays it all out rather bluntly.
At the May 2010 San Francisco Word Camp, Vanessa Fox, formerly of Google, outlined some great tips and insights on SEO.