Blogging and RSS

In my opinion, blogging and its associated technology RSS, is the best way for a business to increase traffic to their website. Not sure what blogging and RSS are? Check out these two videos from the consumate explainers, Common Craft:

Blogging in Plain English

RSS in Plain English

Ok, want some practical how-to advice now? At a recent Wordcamp in Boston, Karen Rubin of Hubspot gave a great presentation about building a brand and an audience using your business blog. There’s some great business blogging tips in here about building brand loyalty for your business. Check out this 30 minute video from WordPress.TV.

You can also view the slides from the presentation from Karen’s Slideshare page.

Rock Your Business Blog

In yet another Wordcamp videoMaryrose Lyons discusses tactics used in writing for online audiences and how to tailor your writing style to capture the best attention possible.