In my opinion, blogging and its associated technology RSS, is the best way for a business to increase traffic to their website. Not sure what blogging and RSS are? Check out these two videos from the consumate explainers, Common Craft:
Blogging in Plain English
RSS in Plain English
Ok, want some practical how-to advice now? At a recent Wordcamp in Boston, Karen Rubin of Hubspot gave a great presentation about building a brand and an audience using your business blog. There’s some great business blogging tips in here about building brand loyalty for your business. Check out this 30 minute video from WordPress.TV.
You can also view the slides from the presentation from Karen’s Slideshare page.