Health care is a hot topic in today’s society and breakthroughs in health discoveries and medical technology are occurring on a daily basis. There’s so much changing and evolving in these fields with huge potential impacts on people’s lives. The health consumer is becoming increasingly empowered to become more involved in and manage their health. But, to do that, they need to understand the issues.
Visually communicating and explaining the issues, benefits, ramifications of new health and medical discoveries with visual explanations like videos, infographics, data visualizations, and diagrams is the best way to get people to understand it clearly enough to better understand and manage their health. Videos can be especially effective means to engage, explain, and inform.
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Still not sure? Check out the gallery below of some of the health and medical animated videos I’ve created.
Orb Health is a digital health, healthcare engagement platform that unifies and translates the key components of healthcare into 360-degree, consumer comprehensible understanding of health. I worked with the team at Orb Health to create this short animated video explanation to explain their platform.
Walk for Better Health
I created this short animated video public service announcement to promote the health benefits of walking, such as improving health and longevity, reducing the risk of coronary disease, helping to lower blood pressure, increasing bone density and reducing cholesterol.
At just over 30 seconds in length, I constrained this video to be able to be displayed as a broadcast TV commercial, (although in it’s current state it would need to have another second trimmed).
Heart Disease Facts
I created this short Public Service Announcement video to promote awareness that 80% of heart disease deaths are preventable through lifestyle changes like getting more exercise and being more physically active.
This video is the first of a planned series of short videos, about 30 seconds in length, aimed at promoting public awareness of chronic disease risks such as heart disease, cancer, and diabetes.
Healthcare Frequent Flyers and Coordinated Care
Another example of an “animated fast facts” video I’ve created is this short animated video that visually presents findings from a report by the federal Agency for Healthcare Research and Quality that shows that the costliest 1% of patients in the U.S. healthcare system account for 21% of spending and the top 5% account for 50% of spending. Known as frequent flyers, these patients suffer from heart disease, diabetes, and kidney problems. Most of their care is in multiple hospitals and ERs. Their healthcare is haphazard and uncoordinated. Lack of coordinated care is a major factor in the cost of the 1% and having a coordinated care plan (accomplished through Health IT) is crucial to improving healthcare.
This was my second recent experiment with this short fast facts style of video. There’s no real story structure to the script other than presenting a few basic stats along with some context for those stats. I think of it as a teaser or trailer for the more in depth report.
Typenex Barcode Blood Bands
This animated explanation video I created for Typenex, a medical device company, gives an overview of how the their Barcode Blood Band for Pre-printed Labels works and the benefits of using pre-printed labels.
This video shows how the use of a digital technology we take for granted, barcodes, as identifiers on hospital blood bands can help reduce errors and specimen rejections. This barcode allows hospital and lab staff to easily scan the blood bank ID into their Laboratory Information System, saving technician time and reducing the chance of errors.
I also created this custom animated video explanation for Typenex to explain their product, FinalCheck. FinalCheck is an easy-to-use mechanical barrier system designed to help reduce blood transfusion errors associated with patient identification. It provides a physical barrier – a lock – that can only be opened using a code on the patient’s admissions band.
The FinalCheck video has been a real success for us. It explains a complicated process in a simple way, and has helped our sales effort and built awareness with a much bigger audience than expected.
– Debora Gray Director of Marketing Typenex Medical, LLC
What is Mesothelioma? | The Mesothelioma Cancer Alliance
I was commissioned to create a short and simple animated video for the Mesothelioma Cancer Alliance that explains what mesothelioma is.
These are all examples of how short animated videos can be used to engage, explain, and inform about digital health technologies and medical devices. If you craft the right message, an animated explainer video such as these examples essentially serves as a 24/7/365 salesman, explaining your business or product to anyone, anywhere at any time, making sales and pre-sales, qualifying inquiries and answering questions up front, and saving you time down the road.
Ready to get started or just want to learn more? Contact me with any questions you have about creating a custom animated video for your digital health solution or medical device.