Communicating Data & Information Visually
Communicating data and information visually is the most engaging and effective way to get your message across.
Whether you’re a social media manager that needs to better engage your followers with animated GIFs, a startup that needs to explain the benefits of your product with an animated video, or an association or organization that needs to tell a compelling story using data to convince your constituents, incorporating infographics, data visualizations, videos, and animations in your messaging will be more effective than using plain text.
In fact, learning theorists have found that 65% of us are visual learners.
That means that we learn better by seeing than by hearing or just reading something. But it’s not just theory. Empirical evidence from marketers is driving the use of more and more visuals in our everyday communications. By 2018, 85% of communications will be visual and according to Cisco, 79% of internet traffic will be video content.
Content with relevant images gets 94% more views than content without relevant content.
As the founder of Digital Splash Media, I’ve been creating infographics, data visualizations, and animated videos for years and I’ve seen firsthand how graphics and animations can better engage an audience and be more effective at communicating a message. Here’s a few examples that I’ve created.
Let’s get started on your project!
Whether you already have something in mind or you need help coming up with the idea, let’s talk about how communicating your data and information visually will make your messaging more effective.