In an study that Twitter commissioned, they found that the majority of Twitter users (82%) watch video content on Twitter. Further analysis of their own internal data found that native video on Twitter drives more overall engagement than third-party videos shared on Twitter. What kind of increased engagement? How about 2.5X more replies, 2.8X more Retweets and 1.9X more Favorites.
The mHealth app market is growing rapidly. Market Intel Reports estimates that the mHealth market will account for nearly $18 Billion in 2016 alone and according to an article in the Economist, global revenues for m-health will reach $21.5 billion in 2018. Yet despite the proliferation of mHealth apps and the opportunity to create truly useful apps for health consumers, it appears that hospitals are failing to create the apps that their consumers really want.
Short, illustrated animations of a medical device’s instructions for use can be an effective way to increase engagement of the viewer as well as their understanding of how to use the product. Canadian medical device company Trudell Medical understands this and hired me to create several short animations of their instructions for use for several of their products.
I’ve been working with Canadian medical device company, Trudell Medical for the last couple of months to create several animated explainer videos to explain the benefits of their AeroChamber Plus* Flow-Vu* chamber for asthma use and animated instructional videos to show proper use of their products.
Startup Weekend Sacramento: Health Edition is just a few weeks away so it’s time to ramp up the marketing efforts to promote awareness of the event, traffic to the event page, and signups. This includes a short teaser video to promote the event.
The interactive visualization of how the City of Sacramento’s budget flows and its accompanying animated video teaser below are both projects I created for the Code for Sacramento project Open Budget Sacramento. Explore how the City of Sacramento’s money flows from revenue sources to expenses in the interactive visualization below or open it in its own window.
Earlier this year, Twitter made it possible to embed short videos in tweets. Since finding out about this I’ve been intrigued with the idea of producing short videos and posting them to Twitter, primarily to promote local events like Startup Weekend and Global Startup Battle.
Here’s my latest little project, a short, 15 seconds, Holiday greeting video shared on Twitter to show appreciation to the Sacramento region for supporting ideas and entrepreneurship.
As part of the organizing committee for Startup Weekend Sacramento: Elk Grove Edition, November 13 – 15, I created a couple of short animated video teasers to help promote the event.