Using Twitter Videos to Increase Audience Engagement

In an study that Twitter commissioned, they found that the majority of Twitter users (82%) watch video content on Twitter. Further analysis of their own internal data found that native video on Twitter drives more overall engagement than third-party videos shared on Twitter. What kind of increased engagement? How about 2.5X more replies, 2.8X more Retweets and 1.9X more Favorites.

What Consumers Want from Hospital mHealth Apps

The mHealth app market is growing rapidly. Market Intel Reports estimates that the mHealth market will account for nearly $18 Billion in 2016 alone and according to an article in the Economist, global revenues for m-health will reach $21.5 billion in 2018. Yet despite the proliferation of mHealth apps and the opportunity to create truly useful apps for health consumers, it appears that hospitals are failing to create the apps that their consumers really want.

Trudell Medical Animated Instructional Videos

Short, illustrated animations of a medical device’s instructions for use can be an effective way to increase engagement of the viewer as well as their understanding of how to use the product. Canadian medical device company Trudell Medical understands this and hired me to create several short animations of their instructions for use for several of their products.

A Twitter Video Holiday Thank You Ad

Earlier this year, Twitter made it possible to embed short videos in tweets. Since finding out about this I’ve been intrigued with the idea of producing short videos and posting them to Twitter, primarily to promote local events like Startup Weekend and Global Startup Battle.

Here’s my latest little project, a short, 15 seconds, Holiday greeting video shared on Twitter to show appreciation to the Sacramento region for supporting ideas and entrepreneurship.