The mHealth app market is growing rapidly. Market Intel Reports estimates that the mHealth market will account for nearly $18 Billion in 2016 alone and according to an article in the Economist, global revenues for m-health will reach $21.5 billion in 2018. Yet despite the proliferation of mHealth apps and the opportunity to create truly useful apps for health consumers, it appears that hospitals are failing to create the apps that their consumers really want.
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A report from Accenture found that most mobile health apps developed by hospitals are failing to win over patients. The infographic below shows that though 66% of the largest US hospitals have mobile apps for consumers, only 2% of patients are using those mobile apps. Furthermore, only 11% of hospital apps offer at least one of the three most desired functions.
According to a recent report from Accenture, a multinational management consulting services company, most healthcare apps developed by hospitals are lacking three fundamental mobile health capabilities that consumers want the most. The graphic below summarizes these 3 digital health capabilities.