According to learning theorists, 65% of us are visual learners, meaning we learn better by seeing than by hearing or just reading something. This, along with empirical evidence from marketers, is driving the use of more and more visuals in our everyday communications. By 2018, 85% of communications will be visual and according to Cisco, 79% of internet traffic will be video content.
I’ve been experimenting a bit lately a bit with interactive infographics and animated infographics, aka Gifographics. Infographics have become very commonplace in content marketing these days. So the question is, how to make some informational content stand out.