The mHealth app market is growing rapidly. Market Intel Reports estimates that the mHealth market will account for nearly $18 Billion in 2016 alone and according to an article in the Economist, global revenues for m-health will reach $21.5 billion in 2018. Yet despite the proliferation of mHealth apps and the opportunity to create truly useful apps for health consumers, it appears that hospitals are failing to create the apps that their consumers really want. According to a report from Accenture, Losing Patience: Why Healthcare Providers Need to Up Their Mobile Game, most mobile health apps developed by hospitals are failing to win over patients. What are the mHealth apps that consumers want most from their healthcare providers? Check out the short animated infographic video below to find out.
Healthcare providers that do not meet consumers’ growing desire for mobile patient engagement are at risk of losing customers – and revenue.