Infographics have become an essential tool in a content marketing strategy. They’re so common now that some might even say they’re passé. So what can you do to make your visual content stand out from the crowd? One option is adding animation to your infographics to catch the viewer’s eye like I talked about here. Another option is to make your infographics interactive, allowing the user to engage with the infographic and get more details and information. If you’ve got data-centric content then creating data-driven, interactive infographics with D3.js is the way to go. But what about creating interactive infographics that aren’t data visualizations? While there are tools such as Adobe Edge Animate and Adobe Animate (formerly Adobe Flash), there’s actually a pretty basic alternative that many designers may not be familiar with – Illustrator.
1) Create your infographic artwork in Illustrator
The example above is still a work in progress, but when you’re done with your artwork, save the file as an SVG.
And here’s the result.
Hat tip to Tom Germeau for his nice tutorial. Check it out to learn more details.