5-Explanation-ResourcesWhether you need people to understand your new product, a new technology in your industry or what your company does, improving your ability to explain and as a result, get people to understand better will have positive results on your marketing and bottom line. Too often, we take explanations for granted whether they be in our presentations, websites, brochures or one-one-one. But there are plenty of resources available to help us become more cognizant, coherent, and cogent in our explanations.

In no particular order, here’s a list of 5 books to help improve our ability to explain and communicate ideas.

41Cq4iQl8zLMade to Stick: Why Some Ideas Survive and Others Die
Chip Heath and Dan Heath

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51kXHsq5AnLThe Art of Explanation: Making your Ideas, Products, and Services Easier to Understand
Lee Lefever

Lee Lefever has made a name for himself with the Common Craft explanation videos that have accumulated tens of millions of views and is largely responsible for the explainer video industry. He recently published this definitive framework and guide to crafting better explanations. You can get a taste of his advice in his recently published Harvard Business Review blog post, Battle-Tested Tips for Effective Explanations.

 

41fMC4Bu6NLResonate: Present Visual Stories that Transform Audiences
Nancy Duarte

Nancy Duarte, whose previous book, Slideology, was the definitive book on visual communication for presentation design, followed up with Resonate, that focuses on crafting stories and helping you make a strong connection with your audience and lead them to purposeful action.

 

41Bpr56iGnLAdvanced Presentations by Design: Creating Communication that Drives Action
Andrew Abela

If what you need is a good framework for giving serious business and technical presentations where your audience needs to come away with the ability to make an important decision, take a look at Abela’s book. It’s very detailed and thorough and if  you go through it your audience will have the facts they need to make key decisions.

 

61s97hJ8x0LBlah Blah Blah: What To Do When Words Don’t Work
Dan Roam

In his latest book, “Blah Blah Blah: What to do When Words Dont’ Work,” Dan Roam distills visual communication down to a visual grammar that you can use to figure out how to explain and communicate with visuals and take the blah blah blah out of your technical explanations and communications. You can get a video taste of this in a video interview with Nancy Duarte that I wrote about recently.