Blogging Boot CampIf you’re on Maui later this month and you’d like to get into blogging, social media consultant Peter Liu and I will be leading a Blogging Boot Camp workshop on Saturday, September 25 from 10:00 am to 4:00 pm.

Topics include:

  • Introduction to Blogging
    • Why blog
    • Etiquette
    • Website = Blog
    • Do’s and Don’t’s
    • Blog software options (WordPress, Posterous, Tumblr, Blogger, Typepad, Drupal…)
    • Hosting your own blog vs free blogging services
  • Blogging Workflow
    • Basic blog post
    • Photography blogs
    • Video blogs
    • Organizing, categorizing, tags, sticky posts, featured posts, etc.
  • Content Ideas
    • Coming up with ideas to blog about
    • Based on nuts of bolts of business
    • Photos, videos
    • Constantly answering questions (FAQ)
  • Timing
    • Rhythm, consistency
    • Posting times
    • Responding to comments, commenting on other blogs
    • Types of comments
  • Measurements and Metrics
    • Google Analytics
    • Feedburner
    • WordPress stats
    • SEO
  • Autoposting
    • Strategy
    • Posterous
    • Networked Blogs
    • Facebooks
    • Twitter
    • LinkedIn
  • Basic of setting up a blog in WordPress

This workshop will consist of presentation material as well as hands-on time to assist participants with their existing blogs or setting up a new blog. We’ll also go through some exercises to help students brainstorm practical ideas they can apply to their own blogs.

Laptops are welcome but not mandatory.

Date: Saturday, September 24, 2011

Time: 10:00 a.m. – 4:00 p.m.

Location: Malcolm Center, 1305 Holopono St., Suite 1, Kihei

Cost: $65

Seating limited to 30

Register Online!