Here’s a quick presentation that I put together for the April Maui Social Media Users Group meeting.
1. Keep it short.
Shorter videos are better 1-2 minutes. Hook viewer in first 10 seconds – Expect to lose 20% of your audience within first 10 seconds of playback. Check your YouTube Insight Hot Spots to find where you’re losing people. More about this in last tip.
The filename of the video you upload can matter. Use a descriptive word(s)
3. Use Good Descriptive Titles
Choose a good descriptive title for your video with good keywords. Use terms like “how to,” “why does,” etc.
When you blog about your video, make the blog title the same as the video title and make sure the title tag of your page matches the title of the blog post and video. When ranking videos, Google primarily considers the match between search keywords and the video title. Google likes it when the title tag of the page matches the title of the video, and will give a higher weighting for results where this is the case.
4. Write a Good Description
Don’t just put a few words in the description of the video. Tell a story using your keywords. Add your whole site URL at the very top of the description, including the http://. This puts a link back to your site in the description. Transcribe the video.
Use keywords for you tags. Tag consistently using keywords that you think your audience may use when searching.
6. Use Annotations
Use Annotations to link to your other YouTube videos. Link your videos together.
YouTube takes the thumbnails at the 1/4, 1/2 and 3/4 points in the video. Try to have good imagery at those points in the video.
8. Post at right time.
Stay away from weekends and Friday afternoon (when there’s a lot of viewing but heavy competition). Mornings are good and Tuesday is a heavy consumption day.
Respond to comments. Encourage interactions- get people commenting and, like Facebook, your YouTube video will rise higher. Listen and talk back to your audience.
Jump start views on other social-media channels like Facebook and Twitter.
Look at your Insights to see who is watching, where they’re being referred from, where they’re watching, how long they’re watching for. Incorporate what you learn into future videos.