Online video is huge right now and if you look around this site you can tell that I’m a big fan of using online video for business. And since YouTube currently has an 82% market share of embedded and linked videos, and is the second largest search engine in the world behind Google, I’m a proponent of sharing your videos on YouTube. But, if you want to get the most out of your YouTube channel, you need to do more than just upload your video and walk away. Here are some tips for getting more mileage out of your YouTube campaign.

Encoding and Sharing

Video needs to be compressed in order for the files to be small enough to share. There’s a wide range of video codecs and file formats that you can publish your video to and YouTube supports a wide variety of them. The YouTube Help Center has a list of some file formats supported by YouTube.

The trend in video is High Definition (HD) video, either 1280 x 720 or 1080p. If you’re shooting in HD, be sure to check out their tips on uploading HD videos.

My recommendations are:

  • High Definition 1080p or 720p (16:9 aspect ratio)
  • .h264 video compression
  • QuickTime or Mp4 file format
  • AAC or MP3 audio compression
  • Frames per second: 30
  • Maximum length: 15min (recommend 2-3 minutes)
  • Maximum file size: 2 GB

Help Your Videos Get Found

When you upload a video to YouTube, in addition to selecting the video file to upload, you need to give your video a name, description, some tags and pick a category. All this meta data is very important in helping your video get indexed by both Google and YouTube and get found by people searching.

Be sure to give your video a descriptive name. In the description field, add your website URL at the beginning of the description. For example, http://www.mysite.com. This will then show up as a clickable link in the description. The more descriptive you can be about your video content in the description, the better. Put important keywords first in your title, description and tags.

If you’ve got several videos uploaded to your YouTube account, use the Annotations feature to drive viewers to those other videos as well.

Consider using captions and subtitles in your video.

Promote Your Video

Once you’ve uploaded your video and added all the meta data, you’ve still got work to do. You need to promote that video by sharing it in Facebook, Twitter and other social networks. Write a blog post about the subject and embed the video in the blog post.

Measuring and Tracking

Once your video has been published for at least a day, it’s time to measure and track who’s watching your video, how they’re finding it, and more. Be sure to check out YouTube’s built-in Insight tool to glean insight into your video’s viewers. This information can help you tailor your videos just for your audience; that might mean using annotations to add subtitles so your fans in Japan can understand what you’re saying, or getting a detailed breakdown of where your views are coming from.

If you follow these tips you should be well on your way to increasing views of your videos. Still want more tips? Check out the official YouTube blog.