Visualizing data and ideas: Visual content that engages, explains, & informs.

Data Visualization & Infographics

Infographics, data visualizations, and diagrams have the capacity to help us understand and make sense of complex topics. Learn more>>

Animated Video Explanations

Video is the most engaging form of visual communication and has become the preferred media on the Internet. Learn more >>

Web Development & Website Management

WordPress Website Development
Website Content Management
Learn more >>

Show the Flow of Donations

It’s that time of year when we’re inundated by campaign ads not only for major offices but also for state propositions and measures. The Sacramento Bee ran a data tracker article showing the top donors for and against these propositions. I really appreciate the research and analysis that went into that piece, but as I was analyzing it myself it occurred to me that this would be another well-suited application of a Sankey diagram.

read more

Visual Content is the Future of Marketing

According to learning theorists, 65% of us are visual learners, meaning we learn better by seeing than by hearing or just reading something. This, along with empirical evidence from marketers, is driving the use of more and more visuals in our everyday communications. By 2018, 85% of communications will be visual and according to Cisco, 79% of internet traffic will be video content.

read more

Using Twitter Videos to Increase Audience Engagement

In an study that Twitter commissioned, they found that the majority of Twitter users (82%) watch video content on Twitter. Further analysis of their own internal data found that native video on Twitter drives more overall engagement than third-party videos shared on Twitter. What kind of increased engagement? How about 2.5X more replies, 2.8X more Retweets and 1.9X more Favorites.

read more