Visual Content for Inbound Marketing

Show the Flow of Donations

It’s that time of year when we’re inundated by campaign ads not only for major offices but also for state propositions and measures. The Sacramento Bee ran a data tracker article showing the top donors for and against these propositions. I really appreciate the research and analysis that went into that piece, but as I was analyzing it myself it occurred to me that this would be another well-suited application of a Sankey diagram.

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Visual Content is the Future of Marketing

According to learning theorists, 65% of us are visual learners, meaning we learn better by seeing than by hearing or just reading something. This, along with empirical evidence from marketers, is driving the use of more and more visuals in our everyday communications. By 2018, 85% of communications will be visual and according to Cisco, 79% of internet traffic will be video content.

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Using Twitter Videos to Increase Audience Engagement

In an study that Twitter commissioned, they found that the majority of Twitter users (82%) watch video content on Twitter. Further analysis of their own internal data found that native video on Twitter drives more overall engagement than third-party videos shared on Twitter. What kind of increased engagement? How about 2.5X more replies, 2.8X more Retweets and 1.9X more Favorites.

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